I am a multidisciplinary designer based in Spain and Guatemala. My work is specially focused on brand creation and development and, in a complementary way, on editorial design, illustration and typographic creation. My goal is to enable my clients to have an honest conversation between their brands and their audience, providing them with long-lasting and sustainable solutions.

I work both for small and big agencies specialized in branding and for start-ups and consolidated brands in the market.

During my professional career I have collaborated with and been trusted by design agencies awarded with the most important international and national prizes and my work has been shared by wellknown specialized publications in the world of design.

I work both for small and big agencies specialized in branding and for start-ups and consolidated brands in the market.

During my professional career I have collaborated with and been trusted by design agencies awarded with the most important international and national prizes and my work has been shared by wellknown specialized publications in the world of design.

They have spoken

This is what some of the agencies I have collaborated with have to say

Working with Jorge makes things easier in the studio. There are not so many talented Art Directors whose commitment to projects is as strong as the one he brings. It's not just a professional issue, but the strength, energy and knowledge, in a single word: the enthusiasm he inspires in the whole team, is priceless.
Juan Carlos Ordoñez

Director at Visualzink

I worked with Jorge at Virgen Extra and was always so impressed with the quality of his work. He can lead a project from scratch all the way up the last detail. He has a very special eye for design, thinking beyond what the client wants and proposing what the client actually needs to differentiate through distinctive design.
Lara Hillman

Jones Foster Director of Marketing

I have worked with Jorge at Visualzink and his creative skills are out of the box. Aware of all the trends happening at the moment, his creativity is way above the line. He has a great sense to analyze, come up with clear concepts and provide excellent solutions whatever the challenge is.
Maripaz Parrilla

Executive Producer at Visualzink

Jorge is a very senior creative individual. His visual skills are outstanding. His capacity of conceptualization and bringing ideas to live is extraordinary. He is talented and, above all, he is the perfect colleague: he brings optimism, goes the extra mile everyday. Honestly, Jorge one the best creatives I've ever worked with.
Sebastián Cangiano

Founder & Strategic Director at Virgen extra

Some of my work is featured here

BRANDING

Visual identity
Strategic positioning
Brand architecture
Naming
Monograms

COMMUNICATION AND EVENTS

Packaging
Label design
Product design
Corporate events
Promotional Events

EDITORIAL

Illustration
Covers
Edition
Typography
Creative Writing

CONTACT

hola@jorgerico.es
+34 679 201 913
Jorge Rico
Art Direction
Spain