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Understanding the global nature of your product needs, we create robust foundations for your businesses and make cascading and evolving decisions for your brand and its context. We create a solid, precise and common language where the decisions on nomenclature, style, functionality, components, organisation and methodology are rigorously studied and long-lasting. We create consistency and optimise your products by using the necessary tools appropriately.
We create a solid, precise and common language where the decisions on nomenclature, style, functionality, components, organisation and methodology are rigorously studied and long-lasting. We create consistency and optimise your products by using the necessary tools appropriately.
Understanding the global nature of your product needs, we create robust foundations for your businesses and make cascading and evolving decisions for your brand and its context.
Traditionally, energy management has focused on the generation and distribution of energy to ensure a reliable supply to consumers. Factors such as growing concerns about climate change or sustainability have led to an increased demand for innovative technologies and solutions, such as automation and control systems, that enable more efficient management and significant cost reductions.
Redefining a symbol for a new era
The aim of the rebrand was to communicate innovation, technology and energy efficiency as core brand values, while differentiating the company from its competitors. To do this, we identified non-conformism as a differentiator, which later became the backbone concept for the entire narrative and visual part.
Typography
One of the most striking changes in this new stage of the program and its rebrand is the typographic section and the creation of an exclusive typography for the creation of the brand and for on-screen headlines. To create this typography we extracted some morphological characteristics of the isotype to transfer them to the font developed for it, so that it has a clear continuity in the texts of headlines in headers, badges and screen.
Colour Scheme
Regarding the chromatic aspect, the decision was taken to move away from the whites and light blues of the previous stage of Telediario, and darken the set to give the space more seriousness. To the corporate blues of TVE we add black and a dark and dense blue. As accent colors, it was decided that the colors of RTVE and all the brands it encompasses would complete the chromatic palette.
Logotype Design System AI 2021
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